The India Online Ecosystem has Entrepreneurs entering into a space where one can buy “BHAAJI” online and that too delivered at your doorstep. Online shopping in India is taking a new shape beyond the usual apparel or electronics items.
FMCG companies and retailers have started using the online medium not only for brand promotion but also for sales. a Cash-on-Delivery model would work better unlike other categories such as electronics and other big purchase items for which the consumers make advance payments.
It is probably the last big segment / sector that is still largely out of the online commerce ambit and represents the next big challenge.
Grocery has a very high share of wallet of the Customer. Also, with more and more people getting Employed, staying away from homes, online shopping is a better alternative to have Grocery delivered at your doorstep rather than asking Maids/Servants to shop for you. Similar models are already in existence, where small vendors carry grocery in a Cycle-rickshaw van serving a particular locality.
However, the Cost of Logistics, the changing lifestyle, and “Touch & Feel factor” are the various challenges, the adaptability according to Indian Scenario by the Entreprenuers in the space might be interesting to look forward to.
These technology driven platform that enables your neighborhood kirana (grocery) stores to have an online store-front without disrupting the brands’ existing logistics, distribution & pricing mechanism, rather it seamlessly rides on the same.
ONLINE GROCERS IN INDIA
| CITY | Website | Facebook | Twitter |
| Bangalore | Atmydoorsteps | Yes | Yes (last post in March) |
| Towness | No | No | |
| Chennai | Anytimegrocery | No | No |
| Chennaionline | No | No | |
| Delhi | Mygrahak.in | Yes | No |
| Aaramshop.com | Yes | Yes | |
| Faridabad | Easyration | No | No |
| Gurgaon | Groceryshop.in | No | No |
| Farm2kitchen | Yes | Yes | |
| Hyderabad | Vokav | Yes | Yes |
| Kolkata | Mylocalbazaar | Yes (last post in June) | No |
| Mumbai | Freshndaily | Yes | No |
Clearly Aaramshop and Farm2Kitchen emerge as winners when their activity n Social Media space is concerned !!!!!
To aap kab "BHAAJI" apne Ghar mangwa rahe ho....
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